I conducted market research, analyzed financial data, and created custom slide decks for multiple PowerPoint presentations given to faculty, classmates, and special guests while completing the Duquesne University Master of Business Administration program.
Case Study Presentations
Clean Spritz
Tasked with reversing five years of declining sales, combating multiple external factors, and growing competition from low-priced, private-label brands, Clean Spritz needs a refresh.
Fuyao Glass
After a substantial investment in a new factory in Ohio, Fuyao Glass needs to decide to fulfill contracted orders for the next five years from a factory in China or the new factory.
Mountain Man Brewing Company
Faced with declining sales and a changing customer base, Mountain Man Brewing Company needs to decide whether or not to launch a Light version of the flagship Mountain Man Lager, potentially changing the perception of the Mountain Man Brewing Company brand.
Paramount Clean Edge
Paramount needs to decide on a marketing strategy to launch Clean Edge, a new non-disposable razor touted as the latest innovation in the men’s shaving industry.
Portland Trailblazers
The Portland Trail Blazers need to sell tickets. A losing record, declining perception of the team in the city, and the Rose Garden, the home of the Trail Blazers, filing for Chapter 11 bankruptcy, make selling tickets difficult.
Starbucks
To maintain a reputation for extraordinary service, Starbucks wants to better understand and connect with customers. The company allocated a budget of $40 million dollars to spend on any strategy to increase customer satisfaction.
ZappRx
ZappRx wants to increase efficiency in the specialty medication prescribing process. Needing to decide between two distinct business models, “Matrix,” a risky yet potentially lucrative product independent of any pharmaceutical company and house prescription data for all major rare disease medication on one platform, or “Orbit,” a safer, less ambitious strategy of building a customized platform for one pharmaceutical company at a time.
Other Presentations
Blue Apron
Facing increased competition in a saturated and evolving meal kit delivery service industry, Blue Apron needs to differentiate from the competition and create brand loyalty.
CONSOL Energy
Conducting a financial analysis of metrics, ratios and statement for CONSOL Energy.
Mylan Pharmaceuticals
After severely damaging PR resulting from a price hike in life-saving insulin pens, Mylan needs to develop a plan to manage the backlash and flip the narrative.
Netflix
Arguably the first-in and best-dressed among the video on-demand streaming services. Netflix needs to continue to adapt to stay ahead of emerging competition from big players.
PharmRx
Hoping to give the traditional business model of a community pharmacy a facelift, PharmRx wants to use a personalized delivery service to increase medication adherence and ultimately improve the health of patients.
Samsung Galaxy Note 7
Samsung released the Galaxy Note7 and failure ensued. The company needs to save face and regain trust.
YouTube “Makers”
The sustainability of being a content creator in the YouTube “Maker” community.
Jacob Betzner 