A decade ago, I successfully transitioned from journalism to a career in performance-based digital marketing and, most recently, product and growth marketing, taking on progressive roles in the higher education industry and now in a startup environment. Focusing on marketing strategy, campaign execution, and cross-functional leadership, I help brands grow by leveraging hands on experience and extensive knowledge of various tools and platforms to develop and execute integrated marketing campaigns and plans designed to increase visibility, reach new audiences, boost engagement, and drive user acquisition. Need help with a project? Reach out!
What I’m Good At
Marketing Strategy
Impactful marketing starts with extensive strategy. Comprehensive market research, industry analysis, and audience insights come together to inform brand positioning and key messaging and help establish realistic goals and desired outcomes. Thoughtful execution backed by data and ensuring brand consistency across channels leads to measurable results.
Digital Marketing
Leveraging owned, organic, and paid digital marketing channels into integrated marketing campaigns optimized with data and insights helps guide the customer journey through various touch points, generate leads, maximize the impact of campaigns and drive user acquisition, growth, and development.
Email Marketing
Combining thoughtful design and compelling messaging with powerful customer relationship management and marketing automation tools helps deliver the right message at the right time to prospective, new, and existing users–nurturing leads, re-engaging audiences, and supporting lifecycle marketing.
Social Media Management
A robust presence on social media helps boost brand visibility, drive engagement, and build authentic connections. Creating and sharing thoughtful content combined with strategic engagement and online community building builds a strong foundation for a comprehensive digital footprint.
Website Development
Creating websites with the user in mind–considering content, structure, and performance–while implementing SEO best practices to improve visibility and traffic builds a visually appealing, easily navigable website with a backend set up to track insights and analytics to optimize performance.
Marketing Analytics
Turning data into insights helps make changes clear and optimize performance of campaigns and easily achieve goals. Determining and measuring key performance indicators, tracking performance, uncovering trends, and translating metrics into actionable recommendations for optimization leads to better decisions.
Select Campaigns
What I’m Learning
AI
With new ways to integrate AI tools into the day-to-day seemingly every day, I want to learn best practices to apply AI tools to enhance marketing efficiency and creativity by streamlining workflows, personalizing content at scale, and unlocking new insights to improve performance.
Brand Management
Supporting and leading parts of multiple brand exercises, I want to continue to learn to protect and promote brand integrity by shaping cohesive messaging, visual identity, and experiences, ensuring consistency across platforms and touch points.
Go-To-Market Strategy
With tangential experience in helping launch new degree programs and products, I want to continue to learn best practices behind building a go-to-market strategy to align stakeholders, define value propositions, and equip teams with the assets and channels needed to successfully launch and scale products and/or programs.
Project Management
As I continue to gain experience and take on leadership roles, I want to build a strong knowledge of project management to guide projects from kickoff to completion–coordinating teams, timelines, and resources to deliver quality outcomes that align with strategic marketing objectives.
Jacob Betzner 