School Of Pharmacy Mini Brand Book

CHALLENGE

To give the Duquesne University School of Pharmacy brand a refresh to coincide with a new-look website and re-focused emphasis on several new programs and degrees, I worked with internal teams and external partners to develop a “Mini Brand Book” to standardize brand identity and brand messaging to create a comprehensive marketing and communications strategy.

STRATEGY

I led collaboration between the Duquesne University marketing and communications team and a leading marketing and communications research firm to identify trends in the pharmacy industry and pharmacy education to better determine target markets, brand positioning, messaging and more.

RESULTS

Three months of market research and working with graphic designers resulted in a mini brand book with visuals based off university branding guidelines and messaging specific to the School of Pharmacy. I used the new branding guidelines to create graphics for pay-per-click and paid media campaigns and used the guidelines to inform future projects.

336*280 (Large Rectangle)	250*250 (Square)	200*200 (Small Square)
300*600 (Half Page)	160*600 (Wide Skyscraper)	120*600 (Skyscraper)