Marketing Strategy
Contracted to consult on a marketing and communications plan for the 100th Anniversary Celebration of the Duquesne University School of Pharmacy, I helped advise a newly hired Marketing Manager and oversaw execution of content creation and campaign execution.
Digital Marketing
Developed a performance marketing plan to drive user growth and app downloads, contributing to a 29% average month-over-month growth in the first 6 months of 2024.
Email Marketing
Developed content strategy, notably leveraging AI and marketing automation tools to scale production and distribution of personalized 2024 highlight reels via email campaigns.
Social Media Management
I developed a multichannel marketing and communications campaign to generate demand for the 2023 Pharmacy Exploration Day targeting prospective students.
Website Design
I started a weekly series featuring a compelling students, alumni, or faculty success story and highlighting the different pathways of a pharmacy degree.
Marketing Analytics
Analyzed key performance indicators (KPIs) to track marketing effectiveness, notably making the data-driven strategy pivot in the 2023 holiday season to leverage influencer content in paid media campaigns.
Brand Management
I worked with internal teams and external partners to develop a “Mini Brand Book” to standardize brand identity and brand messaging to create a comprehensive marketing and communications strategy.
Go-To-Market Strategy
I collaborated with internal teams and, at times, external partners to develop go-to-market strategy for multiple undergraduate and graduate degree programs launched from 2019 to 2023.
Project Management
I planned and organized the Matthew Wittman Memorial Hockey Game in December 2013 to gather family and friends, help with the healing process, honor the memory of a former high school hockey teammate, and raise money to donate to the non-profit organization, To Write Love on Her Arms.
Jacob Betzner 