Duquesne University Pharmacy Re-Brand

CHALLENGE

The Duquesne University School of Pharmacy opened the Duquesne University Pharmacy in 2010 in one of the most medically underserved areas of Pittsburgh only a few minutes from campus. In 2015, I worked with the Director of the Duquesne University Pharmacy to re-brand the the pharmacy from the Center for Pharmacy Services, promote a new delivery service to fill prescriptions for students, faculty, and staff on campus, and build brand awareness in the community..

STRATEGY

I worked with the Duquesne University marketing and communications team to create a standalone logo for the Duquesne University Pharmacy to be used on marketing materials, promotional items, digital assets and more.

LOGO

I worked with the Duquesne University Division of Marketing and Communications graphic designers to create a logo to match Duquesne University branding but with a nod to pharmacy with the shape and look of a pill.

PROGRAMS

As a fully operational pharmacy, the Duquesne University Pharmacy welcomed customers in the Hill District and uptown Pittsburgh, offering free or significantly discounted prescription prices, vaccinations, health screenings and other services. I helped create several promotional and marketing materials for the Duquesne University Pharmacy including magnets, a card to track medications, postcards, signage and more.

Community Pharmacy

Drug Take-Back Day

Hepatitis C Screening

Medication Therapy Management

Opioid Addiction Resources

Services For Students

Tobacco Cessation Classes

PROMOTIONAL ITEMS

PHOTOGRAPHY

The Duquesne University Pharmacy provided a unique opportunity for a photoshoot for future promotional and marketing materials. I worked with a professional photographer to capture staged and “in-the-moment” photographs of students filling prescriptions, stocking shelves with medications and providing health screenings and medication therapy management sessions.

EARNED MEDIA

The December 2015 edition of Pharmacy Today, a monthly magazine published by the American Pharmacists Association, featured Suzanne Higginbotham, Pharm.D., the Director of the Duquesne University Pharmacy, on the cover and included a feature story on the ongoing efforts of the Duquesne University School of Pharmacy to serve the medically underserved.

RESULTS

The rebranding helped increase brand awareness of the Duquesne University Pharmacy, specifically, and peripherally the Duquesne University School of Pharmacy. The School of Pharmacy agreed to sell the pharmacy to UPMC in 2018 to focus personnel and financial investment elsewhere while still placing student pharmacists on rotation at the pharmacy.