Marketing Consultant
Duquesne University, School Of Pharmacy
Centennial Celebration
Contracted to consult on a marketing and communications plan for the 100th Anniversary Celebration of the Duquesne University School of Pharmacy, I helped advise a newly hired Marketing Manager and oversaw execution of content creation and campaign execution.
Marketing Manager, Growth
Diamond Kinetics | sidelineHD
2024 Personal Highlight Reels
Developed content strategy, notably leveraging AI and marketing automation tools to scale production and distribution of personalized 2024 highlight reels via email campaigns.
Strategy + Results Coming Soon →
Marucci CATX Smart 2 Pilot Program
Led collaboration between internal teams to oversee a pilot program to evaluate usage patterns and gather user feedback in anticipation of a new product launch.
Strategy + Results Coming Soon →
Influencer Microcampaigns
Analyzed key performance indicators (KPIs) to track marketing effectiveness, notably making the data-driven strategy pivot in the 2023 holiday season to leverage influencer content in paid media campaigns.
Strategy + Results Coming Soon →
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MLB Challenges
Developed a performance marketing plan to drive user growth and app downloads, contributing to a 29% average month-over-month growth in the first 6 months of 2024.
Strategy + Results Coming Soon →
Partnerships
Nurtured relationships with strategic partners and collaborated with product and marketing teams to launch co-branded games, driving week-over-week download spikes up to 160% per launch.
Strategy + Results Coming Soon →
Swing Score Personalized Messaging
Using a customer data platform (CDP) and SQL query, I collaborated with the product and engineering teams and created dynamic templates with personalized user data to drive engagement among users.
Strategy + Results Coming Soon →
Marketing Manager
Duquesne University, School Of Pharmacy
Mini Brand Book
I worked with internal teams and external partners to develop a “Mini Brand Book” to standardize brand identity and brand messaging to create a comprehensive marketing and communications strategy.
Pharmacy Exploration Day
I developed a multichannel marketing and communications campaign to generate demand for the 2023 Pharmacy Exploration Day targeting prospective students.
#ReadyToVaccinate
I worked to highlight student pharmacists being trained to administer immunizations during the rollout of the initial COVID-19 vaccines in early 2021.
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Go-To-Market Campaigns
I collaborated with internal teams and, at times, external partners to develop go-to-market strategy for multiple undergraduate and graduate degree programs launched from 2019 to 2023.
#SpotlightSeries
I started a weekly series featuring a compelling students, alumni, or faculty success story and highlighting the different pathways of a pharmacy degree.
Alumni Celebration
I developed a multichannel marketing and communications campaign to generate demand for the 2023 Pharmacy Exploration Day targeting prospective students.
2023 #DUQDayOfGiving
Challenged to help raise $30,000 and establish a new high for the School of Pharmacy, I developed a marketing and communications campaign to reach prospective donors.
Online Popup Store
To boost brand awareness, I identified a local embroidery company to partner with and worked to promote the store on through a multichannel marketing and communications campaign.
Accepted Student Drip Campaign
To ensure messaging highlighting the unique value propositions of the School of Pharmacy reached still undeposited students, I developed and launched a drip email campaign to give the final push for enrollment.
Certificate Programs Re-Brand
To test the viability of expanding the Office of Continuing Education into a viable source of revenue, I worked to create a marketing and communications strategy to drive registrations.
Content & Social Media Manager
Duquesne University, School Of Pharmacy
Health & Wellness Fair
I used grant funding to develop and launch a multichannel marketing and communications campaign to increase awareness of the event to boost community engagement at the event.
Substance Use Disorder Certificate Program
A faculty member developed a continuing education program focused on substance use disorder and asked me to use part of grant funding to develop a marketing and communications plan to drive registrations.
STARS Childhood Asthma Program
The faculty member asked me to develop content and marketing materials to promote the a childhood asthma program to strengthen grant proposals for future funding.
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Center For Integrative Health Launch
To improve health equity in the Pittsburgh region, the School of Pharmacy launched the Center for Integrative Health in 2019. I worked with cross-functional teams to create a brand identity and build brand awareness.
Duquesne University Pharmacy Re-Brand
In 2015, the School of Pharmacy worked to re-brand the Center for Pharmacy Services into the Duquesne University Pharmacy and build brand awareness in the community.
Target Audience Personas
I conducted market research to establish brand positioning, value propositions, messaging, and target demographics and develop a comprehensive marketing and communications strategy.
Previous Roles
Pittsburgh Post-Gazette, New York Islanders, Personal Projects
Zack’s Bad Data Day
Working with the investigative team at the Pittsburgh Post-Gazette, I helped find, organize, and analyze databases to support a series of articles focusing on the level of surveillance and tracking in everyday life aggregated in the multimedia project Zack’s Bad Data Day. Additionally, I contributed articles to the series.
#IslesGraphic
I conceptualized the idea for a digital game recap to share on social media. I worked with the social media coordinator on the layout and the graphic designer on the design. I presented the idea to marketing and communications leadership and took on the responsibility of updating the graphic after games.
Matthew Wittman Memorial Hockey Game
I planned and organized the Matthew Wittman Memorial Hockey Game in December 2013 to gather family and friends, help with the healing process, honor the memory of a former high school hockey teammate, and raise money to donate to the non-profit organization, To Write Love on Her Arms.
Jacob Betzner 