Professional Experience
Product Marketing Manager
Diamond Kinetics / sidelineHD
October 2025 – Present
Marketing Manager, Growth
Diamond Kinetics / sidelineHD
August 2023 – October 2025
Marketing Manager
Duquesne University
August 2018 – August 2023
Content & Social Media Manager
Duquesne University
August 2015 – August 2018
Staff Writer
Pittsburgh Post-Gazette
March 2015 – August 2015
Communications Assistant
New York Islanders
August 2014 – March 2015
Contact
betznerj@gmail.com
(724) 554-1480
linkedin.com/in/jacobbetzner
Education
Master Of Business Administration
Duquesne University
2018
Bachelor Of Arts, Economics
Bachelor Of Science, Journalism
Ohio University
2014
Hard Skills
- Brand Management
- Campaign Optimization
- Content Marketing
- Digital Marketing
- Email Marketing
- Event Management
- Go-To-Market Strategy
- Marketing Analytics
- Marketing Strategy
- Paid Media
- Performance Marketing
- Project Management
- Social Media Management
- Website Design
More Hard Skills
- A/B Testing
- Audience Segmentation
- B2B Marketing
- Budget Management
- Competitive Analysis
- Demand Generation
- Graphic Design
- Growth Marketing
- Influencer Marketing
- Integrated Marketing
- KPI Development
- Lead Generation
- Leadership
- Lifecycle Marketing
- Market Research
- Marketing Automation
- Marketing Operations
- Media Relations
- Multichannel Marketing
- Omnichannel Communications
- Photography
- Presentations
- Pricing Strategy
- Product Marketing
- Public Relations
- Sales Enablement
- Search Engine Optimization
- Stakeholder Management
- Strategic Communications
- User Acquisition
- Video Production
- Writing
Technology + Platforms
Ad Platforms
Google Ads
Meta Ads
LinkedIn Ads
Adobe Creative Suite
InDesign
Illustrator
Photoshop
Analytics Tools
Google Analytics
Mixpanel
Content Management Systems
Framer
Webflow
WordPress
Customer Relationship Management (CRM) Tools
HubSpot
Salesforce
ZenDesk
Email Marketing Platforms
Brevo
Campaign Monitor
HubSpot
MailChimp
OneSignal
SendGrid
Slate
Google Workspace
Google Docs
Google Sheets
Google Slides
Marketing Automation Systems
Brevo
HubSpot
MailChimp
OneSignal
Microsoft Office
Access
Excel
PowerPoint
Word
Project Management Tools
Asana
Slack
Trello
SEO Tools
SEMRush
Video Editing Software
Adobe After Effects
Adobe Premiere Pro
DaVinci Resolve
Final Cut Pro
More Technology + Platforms
Business Intelligence Tools
Amazon QuickSight
Google Looker Studio
Customer Data Platforms
Segment
Data Visualization Tools
Tableau
Design Tools
Canva
Figma
Fusion 360
Digital Asset Management Systems
Canto
Digital Tag Management
Google Tag Manager
Sales Enablement Platforms
HubSpot
Salesforce
Survey Design Tools
JotForm
Survey Monkey
Typeform
Qualtrics
Jacob Betzner 